My take on content writing and development

I have been working in the domain of SEO content development for quite a good amount of time. Right from the time, I started working, there has been no end to the learning. I have learnt B2B marketing, Internet marketing, and corporate communication. With the job switches, and change of managers, professional life has always witnessed twists, and turns. While one of my first managers was a mentor in disguise, the others seemed to be representatives of agony, ignorance, personal turmoil, and frustration. I shouldn’t forget to mention that there has been huge learning from each one of them.

While working I realized, content writing is considered to be the most mechanical, and ‘just for the sake’ of job. The SEO executives would say, “deliver me 10 contents in a day on xyz content by the day end.” In addition, SEO executives have been seen quite ignorant of the content writing job’s pressure, and dynamics. Had the work been that easy, every writer would have been the highest paid professional in the world. Though, there are people who write a huge number of articles in a day. But, all is mechanical. They search, rephrase and paste. Their motive to meet the deadline by the day end leaves little creativity in them. On top of it, there is a consistent pressure of meeting the demands of the editor, or the quality managers.

Matching your senior, who is five, or ten years old in the industry may not like what you wrote. And there follows a strenuous journey of training, and grooming. I like that learning part. Sometimes, seniors are not satisfied because it wasn’t what they write. Writing widely depends on the writer’s experience, exposure, opinions, and lifestyle. Since, these differ from person to person there is always a clash between the writers, and the seniors.

I think efforts should be made to groom the writer, and not put pressure on him.  Moreover, a deadline of 8 to 10 contents may just cause a mental set back and take away the creativity.  Each content demands research, keyword integration, and rich vocabulary to meet the industry guidelines. Let me add, strategic keyword incorporation, less time, and delivery of different content in a certain time frame is not easy. Understand, content writer is a writer who is helping you to sell your product online. There is no point in sitting on his head, and pressurizing him to ape the senior’s writing skills. That will never happen. Accepting, and improving the writer should be the objective. Yes, while writing, a free mind is needed.

Professionals working in, and around with writers should empathize with their job. The seniors should understand, and accept the way the writer writes. But, yes, genuine mistakes are required to be handled in the right order. Look at those ace writers like Amitav Ghosh, Salman Rushdie and similar, they take time to write, and see how their books sell like hot cakes later. Understand, accept, channelize, and sell!


Work and its idiosyncrasies

Just a few days ago, I appeared for an interview where the interviewer claimed ‘scoring less marks is a crime, we do not entertain low scorers.’ Baffled, I was. Had everyone been a topper, the world wouldn’t have been this way. People are blessed with different talents, and they are required to be respected the way they are. I gave back, “I am good the way I am.”

In past several years, I have worked with many organizations. There have been different experiences. I have been hated, groomed, and grilled for my work at different intervals. Somewhere, down the line, I felt, I was not alone hated for my work. There were moments when lot of injustice happened at work places. I would like to add that people who switch jobs frequently may not have switched because of the work but that could have been due to:

  • Office politics
  • Bullying
  • Blame game
  • Jealousy
  • Bias
  • Personal frustration

People who are good or sweet get battered the most at work places. One cannot afford to be weak and fragile. You got to be strong. I was amazed to come across scenarios which dramatically came in the picture. Without my single hand in it, I saw myself totally in deep trouble. Not always, one is at blame. Somewhere HR efforts are required such as:

  1. Confidence building sessions
  2. Interpersonal communication between managers and team members
  3. Sessions on why and what is troubling an employee

There are times when employees fail to express their plight, and keep themselves in a shell. Most importantly, one should look at both the sides of the story. Until, you see both the sides of the coin, you never know what is exactly wrong. It is very disappointing how the weaker gets a kick.

Aamaar goynar baksho (My jewelry box)

Kinbo ekta goynar baksho
Thaakbe taate kaaner dul
Bhalo hoye jodi thaake ekta naak chobi
Chaarte thaakbe baala
Golaar jonne roilo ekta yaa bodo haar
Ki shundori na laagbe amaake
Taai na
Aar aar oi to thaakbe maathar ekta tikli
Na bhule giye podbo ekta teep
Taar por taar por shei shundori aami.
Kinbo ekta goynar baksho!