Guidelines for all the burgeoning writers!


  1. Research: There can be no content written without doing an adequate research. Be it any topic, try to ‘READ’, and deeply, study about it. Research will give you added knowledge, healthy understanding, and help you to make your content rich. Do not forget to read the client’s website you are writing for – there could be a lot of information which you are missing out.
  2. Target audience: Always keep in mind the audience you are writing for. Try to keep yourself at their place. Think what they want?, why they want?, how they want?, and where they want? Since, it’s online marketing, it is all virtual, and it’s important to understand the audience, and accordingly, develop the content.
  3. Sentence construction: At the online platform, no one has time to read Shakespeare. Avoid complex sentences, usage of tough words, and long sentences. Being simple is the thumb rule. Usage of longer sentences is permissible in rare cases wherein you are bound to cater two, or three messages in connection to each other.
  4. Thought process: Keep your thought process simple, and lucid. The simpler you think, ‘easy-to-understand’ will be your content. The buyer who is going to read your content would like to read, and learn about the product. So, justify the demand with your content.
  5. Informative content: Always write content that is rich in information. Each time a visitor reads your content, he or she should learn something new, and should be able to develop an interest towards the product.
  6. Grammar: It is the right arm of any content. Make sure, you use the right tense, verbs, adjectives, conjunctions, prepositions, consonants, and vowels. Keep a track on Renan Martin for Grammar learning.
  7. Read before sending: Before clicking the ‘send’ button, make sure you have read the content well, and checked on your mistakes. If you trace your own mistakes, half the battle is won.
  8. Maintain a strict time management: It is understood that writing is an extensive job. But meeting the deadline is equally important. Frame your timeline accordingly. For instance, give 10 minutes to read the website, and then write the content.
  9. Take a break between writing content: Take approximately 5 minutes of break between any two content items. Go around your desk, sip a coffee, or talk to a colleague. This suggestion is not intended to divert you but help you to rejuvenate, and keep mental exhaustion at bay.
  10. Be open to criticism: Always be positive to the feedback given to you. It is for your own good. The more positive you are, the more you will learn, and grow.

Some cigarettes – that you and that me!

This is a poem written on behalf of someone who has lost his love to eternity. He is still waiting…

Some cigarettes – that you and that me!

Phir mat bolna ‘bigaad rahe ho’

Dekh teri yaad me main kitna bigad gaya hun

Jaanti ho kuch cigarette ke packets aaj bhi khidki ke paas pade hain

Sochta hun yun hi chor du

Lekin teri yaad itni gehri hain ki Usi cigarette ke dhuyen me uda deta hun

Aur ye kuch sardiyan hain jo tera saath nahi chorti

Nam pad jaati hai na teri ungliyan aaj bhi

Zara dhyan rakhna

Aur ye dekh, ab me me jhoot nahi bolta

Dar lagta hai

Tu hi to nahi bacahne ke liye

Phir mat bolna ‘bigaad rahe ho’

Dekh teri yaad me main kitna bigad gaya hun

Today is your birthday and like again you are not beside me

I will still cut that chocolate truffle cake

I will still drink that Ice tea

Someday, you and me will together Till eternity!!

Bongs are just not about these 12 things, they are beyond!


Entire country knows Bangla and only Bangla. You meet a non – bong, and it goes like this:

“Oh, Bengali! AAMI TOMAAKE BHALOBASHI! Ami jabe. Ami roshogolla khabe. Maach bhaat.”

Happens every time. It doesn’t happen with the rest, Indians do not know other languages they know Bangla, they only know Bangla.

Bengalis are not all about:

  1. Doing black magic: We are not black magic professionals. Many people who think that way is because we worship goddess Kaali, an incarnation of Durga. Her puja involves midnight Aarti, animal sacrifice and extensive fast. In addition, her appearance, color and the tongue are often mistaken to be a form of some black magic. She is the goddess of power who fights against Asurs (monsters) to protect us. According to the mythology, when the people on Earth were suffering because of Asurs, Kali decided to protect the people. But, knowing her aggression, lord Shiva tried to control her from doing so. There were chances that it would cause huge destruction even to the common people. In order to restrain, he laid down at the door from where Kali was about to leave. Accidently, she stepped on Shiva’s chest and realizing her mistake, she slipped out her tongue. From then, Kali is being worshipped in that posture with Shiva being laid down. We worship her like we do to the other gods. Hope, I could make some clarity.
  2. Eating fish every moment: We love fish! Yes, we do! But that is not we are born for or live for. We also eat vegetables, dals and a whole lot of things which just goes unnoticed due to that stupid fish. Try our Begun Bhaaja, Khichudi, Biryani and some more.
  3. Wearing black, thick glasses, jhola and Khadi kurta: Sigh! Sigh! Seems you never checked our silk kurtas. At the same time, our men are seen in suits, shirts and jerseys. Never heard of Amartya Sen, Mir, Dibakar Banerjee, Sabyasachi???? We are intellectuals with a streak of awesome looks and a fabulous tinge of humor.
  4. Making weird sounds during weddings: The peculiar sound that women make during weddings is called as ‘Uluk dhwani’. It is considered to be auspicious during a wedding, pujas and other major events.  This sound fills the air with positivity and adds to the festive flavor.
  5. Wearing red and white sari almost on all occasions: Aah! You are a bong, you wear red and white sari at home, you wear it in that different form? Not again people! Not again! We do not wear that at home. We have lot of clothes in the wardrobe. That sari is worn on special occasions such as Durga Puja or any similar festivity.
  6. Putting sweet in all food items: We do not breathe sweet in and out. If sweet is what you have experienced till date, you surely never saw the sight of Kosha Mangsho or Ghugni.
  7. Wearing monkey caps at the knock of November: I know! I know! You saw a lot of uncles and Daadus in monkey caps even when winters were yet to cast its real spell. But, that doesn’t mean we all wear it and run around the jogging park. We are healthy and just believe in taking extra precautions in any form.
  8. Singing 24*7: We worship Tagore, Kishore and Burman. Yet, we devote time on other things in life like job, family and friends. Music helps us to rejuvenate and come to terms with the mundane life.
  9. Women being hot and men being dumb: Why on Earth did you never notice Priyanshu chatterjee, Jishu Sengupta, Parambrata, Abir, Ayan Mukherjee, Vishwajeet Chatterjee, Uttam Kumar, Indraneil Sengupta and our president? And you remained glued to Bipasha, Riya and Raima. Sad!
  10. Conceiving just one child and pampering till he/she is insane: It is just a coincidence that many bong couples prefer having just one child. I can give you a list of people who bore more than four kids and survived happily. Unnecessary pampering and over protection do not encompass bong parents. We have got beaten and blasted at all intervals of our lives. On top of everything, we have struggled equally like other kids have.
  11. Being arty sharty: You utter your surname and their comes a response ”Bongs are very intelligent, very intellectual, high fi people”. And yes, how on Earth do you connect intellect with that round big bindi, thick glasses, jewelry, or our choice for sarees? We are normal humans and that inch of difference happens because we appreciate and deeply admire art and culture in all forms. The more we do it, the more knowledgeable we become. Try it, it is interesting.
  12. Getting married late: I do not know where does that come from. So many bong friends of mine married even before they cut their silver jubilee cakes. And even if there are who marry late, there could be thousands of reasons behind such decisions. And I know a galore of non bong people who were still searching for the ‘right one’ even after many Christmas evenings had passed. Most of the bongs are self-made and believe in settling financially in the right order so that they can easily meet with all the expenditures easily. This settling down takes time, probably why sometimes the ‘knot’ takes the back seat. That doesn’t mean we really do not care. We are concerned, deeply!

Win win win

A fight that goes on in my mind
With sheer grit I finally find,
I will fight and I will win
Will have a roaring success
at a twist of spin.
Hail to the challenges,
Those bad omens
And to those evil eyed men and women
You make me more burning and more fuming
The victory awaits me
Locates my junction
One day, I too will have a mansion
I will be a part of crowd
The one which I respectfully always vowed
Where I will reach
And the world will see
That’s my win win story