Guidelines for all the burgeoning writers!


  1. Research: There can be no content written without doing an adequate research. Be it any topic, try to ‘READ’, and deeply, study about it. Research will give you added knowledge, healthy understanding, and help you to make your content rich. Do not forget to read the client’s website you are writing for – there could be a lot of information which you are missing out.
  2. Target audience: Always keep in mind the audience you are writing for. Try to keep yourself at their place. Think what they want?, why they want?, how they want?, and where they want? Since, it’s online marketing, it is all virtual, and it’s important to understand the audience, and accordingly, develop the content.
  3. Sentence construction: At the online platform, no one has time to read Shakespeare. Avoid complex sentences, usage of tough words, and long sentences. Being simple is the thumb rule. Usage of longer sentences is permissible in rare cases wherein you are bound to cater two, or three messages in connection to each other.
  4. Thought process: Keep your thought process simple, and lucid. The simpler you think, ‘easy-to-understand’ will be your content. The buyer who is going to read your content would like to read, and learn about the product. So, justify the demand with your content.
  5. Informative content: Always write content that is rich in information. Each time a visitor reads your content, he or she should learn something new, and should be able to develop an interest towards the product.
  6. Grammar: It is the right arm of any content. Make sure, you use the right tense, verbs, adjectives, conjunctions, prepositions, consonants, and vowels. Keep a track on Renan Martin for Grammar learning.
  7. Read before sending: Before clicking the ‘send’ button, make sure you have read the content well, and checked on your mistakes. If you trace your own mistakes, half the battle is won.
  8. Maintain a strict time management: It is understood that writing is an extensive job. But meeting the deadline is equally important. Frame your timeline accordingly. For instance, give 10 minutes to read the website, and then write the content.
  9. Take a break between writing content: Take approximately 5 minutes of break between any two content items. Go around your desk, sip a coffee, or talk to a colleague. This suggestion is not intended to divert you but help you to rejuvenate, and keep mental exhaustion at bay.
  10. Be open to criticism: Always be positive to the feedback given to you. It is for your own good. The more positive you are, the more you will learn, and grow.

4 thoughts on “Guidelines for all the burgeoning writers!

  1. An impresssive share! I have just forwarded this onto a
    co-worker who was doing a little research oon this.
    And he actually orrdered me dinner because I stumbled upon it
    for him… lol. So llet mme reword this…. Thank YOU for the meal!!
    But yeah, thanx for spesnding time tto discuss this
    subject here on your website.


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