images (1)This list may have many more points but I have listed some. All our based on personal observation and experience and are not intended to hurt anyone.

  • Hypocrisy is talking about diseases just because they sound big deal.
  • Hypocrisy is talking about English books one read and not crediting once to the Hindi writers.
  • Hypocrisy is talking about avidly reading novels and books and still lacking wisdom.
  • Hypocrisy is talking about brands and still wearing something you get in the local market.
  • Hypocrisy is talking negative about relationships but still tagging around with the same partner.
  • Hypocrisy is pointing on one’s appetite without realizing your own.
  • Hypocrisy is preferring English music over rich traditional Indian music all the time.
  • Hypocrisy is sounding sugar coated over every phone call and not being compassionate otherwise.
  • Hypocrisy is showing off one’s girlfriend.
  • Hypocrisy is not caring.
  • Hypocrisy is not letting wife work.
  • Hypocrisy is restricting daughter from befriending men but letting her marry a stranger.
  • Hypocrisy is eating non veg and advocating animal cruelty.
  • Hypocrisy is considering himself or herself perfect always.
  • Hypocrisy is going to US and bragging about it.
  • Hypocrisy is a North Indian wedding.
  • Hypocrisy is having a degree and still not being aware of Geography.
  • Hypocrisy is talking about how so many men are after her.
  • Hypocrisy is continuously talking about oneself and not listening to others.
  • Hypocrisy is bragging father’s hard earned money at late twenties.
  • Hypocrisy is not being contented with what one has and still not working hard for it.
  • Hypocrisy is being in a relationship in the name of materialistic settlement.
  • Hypocrisy is ruining others’ plans because you are not interested in it.
  • Hypocrisy is throwing tantrums.
  • Hypocrisy is rupturing a girl’s dignity without knowing her well.
  • Hypocrisy is being jealous of one’s success instead of getting inspired.
  • Hypocrisy is not appreciating others’ talent but foolishly aping it.
  • Hypocrisy is thinking that others are copying him or her.
  • Hypocrisy is being biased with friends.
  • Hypocrisy is favoring a wrong relative and abandoning someone unrelated wise.
  • Hypocrisy is underestimating and devaluing others.
  • Hypocrisy is wrongly judging someone.
  • Hypocrisy is sadly inevitable and THE LIST IS ENDLESS!



90s – when music was redefined!

imagesIn recent times, I have been reading a lot on nostalgia prone 90s. The cassettes, the lady bird cycle and blah blah. I could almost read everything in detail. But, in this chaos, I did not see anything about music of 90s. Remember, Baba Sehgal and Gurdas Maan? These were the first people who brought revolution of pop music in India. The ‘Remix, Bhakti Sangeet, Gulshan Kumar and Udit Narayan’ absorbed India saw the light of pop, rock and rap. And we embraced the electronic music culture with love. This league of music was a breath of fresh air in a country which was only cornered to Burman and Kishore.

90s were spend in getting Punjabified as Gurdas Maan brought feet tapping Punjabi music in the forefront. On the other hand Baba Sehgal showed how India could equally do excellent at rap and rock. His ‘Thanda thanda paani’ and ‘Aaja meri gaari me baith ja’ still make rounds on my head. Sadly, this man with talent seems to have been lost in the sudden emergence of new singers and musicians. His contribution to this date remains matchless. I have heard about him that he sings for south Indian cinema. Hope, we see him back in action in Hindi again.

The 90s saw the coming up of Mozart of Madras – AR Rahman. Do I need to say more? He is a man of few words but his mammoth work speaks the most. Roja still lingers and haunts our minds with a fierce streak of serenity. That calmness and composure that Rahman creates is little done by rest. 90s was such a beautiful period in terms of music. We saw Bali Brambhatt beating the dhols to ‘Munda dekh’ which still manages to appeal. The then ubiquitous Daler Mehandi proved us that Punjabi music no matter what, is, was and will be persistent and ruling. With him, came in line Balli Sagoo, Sukhbir and Sukhvinder. Punjabi fusion mix with Bhangra was emerging like a hero then. Don’t you still tap your feet and bang your head at one beat of Sukhbir’s ‘Ishq Tera Tadpave’? Sukhvinder, on the other hand, is a name to reckon with today. His ‘Jai ho!’ from Slumdog Millionaire is potential enough to raise goose bumps in us.

It was 90s when we were closer to the dot com burst of 2000 and could easily see revolution in every manner. Our generation was one of those first which saw technology barging into our lives. An array of cordless phones, computers and Internet beautified us. This was when we fell in love with ‘Made in India’ Alisha Chenoy and drooled over Milan Suman. That was somewhere the same time when Rajeshwari’s ‘Maine Dekhe hain Sabhi Is Rang Duniya ke’ became our pet. Shibani Kashyap’s ‘Ho gayi hai Mohabbat’ transported us to a fancy land of love and kept us captivated for long. By the way, it will be churlish if I do not speak about Phalguni Phatak and how her ‘let’s cherish teenage’ music became this close to our anthem. Singers like Shaan, Sonu Nigam, Anamika, Sagarika, Palash Sen, Colonial Cousins and a few more made their ways too and registered themselves in our minds forever. Last but not the least, Remo Fernandes’s ‘Oh Carol!’ is perpetually on my mind, nothing but Goan melody personified.

Ah! So blissful were 90s, so tranquil and yet so radical. The euphoric cacophony stills buzzes in my heart and mind. What about you? Let me know if I have missed out on anyone significant from 90s.

Image courtesy – Internet









Why getting married at 27/28 is just perfect?

8f409f4d352b1ecb3b2bc32c54b0320eOf late, a lot of people are questioning my single status. Not their fault! Being in late twenties, I am supposed to be married by now. On the flip side, my contemporaries are married and many have already popped kids. Look at me, I am still hunting for my socks. By the way, I want to get married. Yes! I am a quintessential Indian woman and marriage is definitely on my mind.

Just the other day when I was busy cracking my knuckles, I was thinking how fair is it to be not married at this age. And if this is the right age? It is people, it is! Read these reasons and let me know if you feel the same:

Being professionally settled: By now, most of us are done with higher studies (sorry PhD people). Yes, we are now pretty experienced at our respective workplaces too. Overall, we have been through those typical phases of ‘my kind of job profile’ hunt, rejections, refusals, job switches, bad bosses and an array of professional identity issues. While, we cursed many seniors those days, we thank the same today. We religiously thank our first bosses for teaching everything and that too, all impromptu. Ah! Those good old days of learning and growing. Admit it, you are more stronger in your presentations, sharing your ideas and conceiving mind blowing plans for the team. Oh boy! Look at you, what an amazing team leader you have become. Also, the same has started getting reflected in your personal life. You are handling situations with more poise than ever. And your salary, yes that is worth boasting off than what you started with. You are able to spend like a king and not ask for a penny from dad. That my friend, that, is revolution. Feel blessed, don’t you?

Better understanding of relationshipsGone are the days when you worshiped Shahrukh and expected the same in your ever annoying boyfriend. He never listened to you and you always fumed into a nagging woman. It had to end like that. Most of us are done with breakups and relationships. Also, many of us already have had the golden opportunity to be a ‘sight seeing creature’ in an arranged marriage setting. Many have hit good luck on that. Me? Not yet. If you put your pensive thoughts to it, you will realize you are a winner already. Coming over a breakup is not easy but those who have managed to come out of it rather a turbulent one, hats off to you! It has brought some value addition to your personality, I am sure. And you are shining bright. Now, you are more aware of what it takes to be a good girlfriend or a wife. You are mature and understand the fact that ‘true love’ is not everything. Respect, understanding and compatibility mean equally significant. So, marriage if it is happening now, is happening for good. Moreover, after checking through your friends’ married life, you have already taken some notes and you know what are the do’s and don’ts in a successful marriage.

Being mature, smarter and stronger – With this I mean, all backstabbing, cheating and the ‘last moment ditch’ you went through. We have been through those testing periods where our closest of the close friends ditched us. This was when gradually we learnt chapters of jealousy and greed and how everybody is prone to it. We realized money is more important than anything for a lot of people. Also, you learnt that not all you make friends are supposed to stay in life. At present, you believe more in Chanakya Niti than your best friend. Or rather, I should say, you don’t fully believe in something called friendship. Chanakya rightly said, “There is some self-interest behind every friendship. There is no friendship without self-interests. This is a bitter truth.” You have understood the basic aspects of life and know how to handle them the next time.

Knowing how to run a household and realizing the importance of money – I am sure, at this age, most of you are habituated to your education, car, home loan EMIs or similar. You have realized the importance of loan you took and that it should be paid back on time. This is definitely fueling you towards doing good at work. Thou is lucky, if you have no loan. Even if loan is not in the bracket, taxes and daily household expenditures are. You are helping your mother in buying the groceries and even many of you are constructively contributing to the family. This is nothing but rehearsal. You are learning a lot of things which people end up doing impromptu post marriage. By the way, I should add, you must have been through your siblings getting hitched and having kids. You are very well aware, what goes in arranging a wedding ceremony, the money and the coordination that is required. And handling their kids has given you a certain sense of responsibility too and a trivial experience of managing a family. After you see your sister, you know what is takes to be a mother, rather a successful mother and how to juggle with a job. Your own future comes flashing in front of you through your sister or brother’s situations.

Realizing your parents moreAs kids, adolescence and teenagers, you were demanding enough. You complained for everything till the late twenties emerged. You have realized what all sacrifices your parents have made to bring you up. Their way of handling with situations works as ‘learning sessions’ for you. Parents are the closest couple you know and by watching them grow, you know what all is required in a successful marriage. Small little things that you hardly gave importance to, mean so much now. For instance, having a sumptuous breakfast and leaving for work with a happy smile is so crucial for the entire day, patching up with wife after a fight, taking family decisions together and others. All these matter and you don’t learn them while sipping coffee in a cafe on a date.

Adhering to diet, gym, good health rulesHallelujah! Your mother who was exhausted with ranting over health and diet is praising god now. There is a sudden change in you. You are more health conscious and taking deliberate attempts to hit gym and make sure you are in shape. On the other hand, you are concentrating on good health by eating healthy and green. The street food is on your platter but lesser than before. Also, most of you are hitting gym on time to make sure the body continues to fit in what you wore in college. You are focusing so much on hygiene and taking care of yourself. What can be more beautiful than valuing for who you are?

Being more alert and awareYou know what is Syria going through? You know the present government’s state? The currency rate? You are aware of everything around you. Thou art updated. With the passage of time, you are alert on the situations happening in the market. You keep your self abreast with the inflation, increase in petrol & diesal rates, the railway fare, electricity and the daily groceries. You are frequently seen discussing politics and corruption in get-together, you feel concerned towards social issues and the best, you don’t really care who is speaking behind you. All these things did not happen earlier but now they make sense to you. If they do, they are adding value to you and making you a discerned individual.

Being good at fashion and styleRemember, how clumsy you were during college? Many of us couldn’t showcase our fashion sense just because we did not have enough money. Those days, you were dependent on the fragile pocket money for possessing something which came in your dreams. You starved for Diwali, birthdays and weddings so that you could get something trendy and stylish. Now, you wait for the 30th of every month. Courtesy, the job – you are able to fulfill all your fashion quests. You name it and you get it. Branded watch, stylish clothes, sunglasses and trendy bags, look at your wardrobe, you are no more what you used to be. People are awed by your fashion sense and compliment you for the same. Many see you as a local style icon as well. Accept it, you feel confident like never before.

So, if you feel you should have been married already or it is taking time, don’t be. Feel proud of the fact that you are more prepared, responsible and sensible. If marriage is happening now, it is just perfect. Whatever happens, happens for good.


Image courtesy – Pinterest

Sita and your love

For last few days, the newspaper columns are flooded with Preity – Ness controversy. In the heat of already burning womens’ fraternity, it disappoints me that at such a pedestal as high as Preity’s, a woman is still weak. By weak, I am not degrading Preity Zinta. She is one of those few who has raised her voice against the abuse. By weak, I mean, how someone (a male) is able to go ahead to that length and in public to be precise. Preity who has had a significant career in the film industry cannot get scummed to such an attitude. I guess there was no love in the first place.

I was just going through an article where I read these few lines by Shobha De, “India is not terribly kind to strong -willed, outspoken women who are dubbed ‘trouble makers’ if they dare to raise their voices, especially against men.” Shall I add ‘wrongly judged’ too? That makes the statement complete. At several instances of my life, I have come across moments where I was ‘weak’ not because I couldn’t fight but the opposite party knew stronger ways to hit me. Here, I again go back to the old school thought where just because I am physically not as strong as men, I fall weak. In that case, I shouldn’t fight back. You never know how the opposite gender will react. Acid attacks, rape, molestation and verbal abuse are few reactions that men have garnered our women with in past in the name of revenge.

If all that is not enough, womens’ dignity is easily butchered by speaking something illicit about her or spreading all the wrong stories. I remember a speech by a CEO of the company I worked with, he while giving a speech on international womens’ day, said, “Sherni bhejo yar, sher bhukhe hain.” (send a tigress, all tigers are so frustrated). The whys kept buzzing on my mind for a long run.

Adding to it, not accepting her the way she is, is one way of abusing her. I should add something about me here – I was once rejected by an alliance because I support family. Similarly, I know a story of a girl who was rejected because she wasn’t working and another girl had a well paid job. Irony in life goes with women. By the way, I am not sure, where do those item songs with women shaking everything count.

It is important to respect women in real sense just not in words. Holding her in public to showcase ‘love’ or animated love and then whispering abuse in her ears, I am sorry I condemn this ‘social adoration’.

Children of war – I seek school


In this labyrinth of pessimistic populace

I feel asphyxiated

Let me push my windows a little

Oh! Look! There falls another grenade


There I see, lay those debris

And some blood.

And some more blood.

E’er polluted is the Ozone layer.

Animosity is in the air


There comes the wind of glory

There I see someone, someone

Someone who will take me out.

Out of this crowd to where resides love

Where resides reverence

A moment of utopia

When mother will warm me in her lap

When father will go to work

When the sun will be bright

I will play, I will play

I seek freedom

I seek peace

I seek school



Image courtesy – Internet

The desolated hero

It was 2 o’clock in the night and perpetual stout and dusky Viju was voraciously chatting with his girlfriend Swati. Swati Aggarwal, a bubbly, and a petite girl of 20 something studies in Janaki Girls’ College in Indore.

3.30 AM – “Viju, will talk tomorrow, I am so sleepy.”

“Ok, dolly! Will talk tomorrow. Gn. Love.”

Facebook – logoff.


The next morning commenced with Viju’s mother, Radha’s banter and his customary least concern on the ranting.

“You are always on Facebook. I hardly see you with books. When will you ever get serious in life?” mother complained like always.

“Ma! This not what I want. I will be a hero in films.” Viju exclaimed with excitement

“Beta, aren’t we spending on your hobby classes for dance and gymnasium, isn’t that enough?” Mother

“Mother that is required for my aspiration and I will continue to do it.” an adamant Viju responded.

“As parents,we have never been an obstacle in your aspirations, how can we say no to you now. You are our hero after all.” a cajoled mother.

“My mother is the best. Ma, now I am heading to my dance classes. Bye.” Viju gave a kiss on his mother’s forehead and left in haste.


Just when Viju was on a small break from his PC, his phone rang.

“Hello! Is it Viju?” Shymal.

“Heyy buddy! Yes, Viju here. Long time!” Pimple prone Viju’s cheeks puffed with joy.

“Been three years man, we graduated. What are you upto?” Inquired Shyamal.

“Well, working on my body! Dance, Gym and all.” Answered Viju.

“You haven’t changed a bit Viju. Still gazing at stars? Still want to be a hero in films eh?” Shyamal asked all in pun.

“ Oh yes! I am still there, will sign projects soon.” an excited Viju.

“But, didn’t you sign during college too?” Shyamal knew it was flattery

“Yaya! I did. It didn’t work out. By the way man, where are you these days? And ya, what about Harish, Raman and the gang. Saw their pictures. Seems they are going places.” Viju.

“I went on to pursue a degree in management and now, I am working with TCS. Settled dude. Harish, Raman and few others from our gang are in USA for work.” Shyamal answered like a mature man.

“Wow! Sounds excellent! Must be tiring and hectic. Right?” Viju.

“It is yar. It is. Full of deadlines, meetings and stuff. You are so lucky man, no deadlines.” Shyamal.

“You see, I am preparing to be a superstar so, I am equally busy.” Viju defended.

“Haha! Nice! By the way, seems you got a chick? What is happening brother?” Shyamal.

“Nothing much yar. She is just a ‘good friend’.” Viju defended again.

“Oh my god! You are already speaking like a hero. Good going man. Good going.” Shyamal.

“Yeah man! Let’s catch up someday. Come home may be.” Viju.

“Definitely Viju! I usually come home on weekends. Next time, when I come, I will meet you.” Assured Shyamal.

“ You will find me home man. Just give a call and surprise me.” Viju.

“Yes! I will. You take care and convey my wishes to aunty and yes, some to Swati. Man! She is pretty. How did you bag her?” chuckled Shyamal.

“Oh! Stop it! I will though.” Viju’s cheeks covered under those few pimples squeaked and blushed.

“Bye.” in chorus from both ends.

After all the dance and gym classes, Viju was still all set and fresh to face his wall, his Facebook wall. His eyes all elated to see his love come online.

The wall read:

Swati Aggarwal > Viju

“Aww! That was such a sweet thing Viju. Thank you again. I was just wondering how will I ever finish the project.”

“It is ok Swati! My pleasure and you know, I always love helping you.”

“ But, I must say, such nice editing and photography skills you have.”

“Thank you dolly so much. You had dinner?”

“ Just going to have dear. Chalo, I will talk later. We will talk over phone.”

“Yes girl, yes. First have you dinner. I am waiting. Bye”.

Viju’s wall remained filled with similar conversations with Swati. They chatted day and night. Every tit bit of the day was exchanged in dialogue on Facebook wall. Nothing distracted Viju anymore now but only Swati. Days passed by and Viju was either in front of his PC or mobile.

Addicted and intoxicated, Viju was virtually a live wire – Facebook, Photoshop and a series of software to work on his editing skills.


Phone rings

“Hey man! What’s up? Too much of coffee with Swati at Barista, eh?” Shyamal

“C’mmon Shyam! That was just an update. Dude, you did not come home?” Viju

“Yes! I was packed with work. Couldn’t even make it to home during the weekend. This time, I am coming. Guess what I have a surprise for you.” Shyamal

Viju out of excitement, “What is it man? You got a girl?”

“Not only I got but also getting engaged to.” An ecstatic Shyamal replied.

“Oh!oh! What a surprise Shyamal. So, so happy for you. When is it?” Viju

“Next weekend. I will be coming a day earlier. Will visit you for the invitation, probably Friday?” Shyamal

“Perfect man. Perfect! Come soon. You have suddenly brought all college days in my mind. Sigh!” Viju

Shyamal,”I know brother. Do you still wear those florescent shirts and ya, I remember, the ones in velvet material, shining yellow and all? Hahaha! jerk man jerk!!!! By the way, do you still click pictures? How excellent photography you did Viju. I still have some photographs with me.”

“Hmmm! Rarely, I am so busy with my exercise and dance that I have almost left. Those shirts are still there with me. I wear them sometimes.” Viju replied with confidence.

“ You have got Swati now! I guess she loves to see you in those shirts. Huh! Well, why don’t you bring her along too?” A punful Shyamal.

“Ohho! Leave the topic. So, come home, we will talk about your engagement and your girl.” Viju

“And your girl too. Hahaha! Chalo, let me hang up, I have some people to call up. Bye.” Shyamal.

“Bye” Viju.


A lazy Sunday, Mr Shantaram, Viju’s father planned to stay at home and inquire his son’s whereabouts.

Viju’s father, Shantaram inquired, “ What is happening? Heard one of your friend, someone got engaged?”

Viju, “Yeah dad! Shyamal, you remember. He used to come home too.”

Shantaram,” Well! Isn’t there a lot to learn from him?”

Viju, “Learn?? Like what?”

Shantaram,” Look at him? He got a degree, a job and now a wife.”

Viju, “Yeah! So?”

Shantaram,”So, when I look at you, what should I decipher from your activities?”

Viju, “What is there to decipher dad?”

Shantaram,” As if you are not getting what I am indicating at.”

Viju, “Dad! I want to be a hero. You know that.”

Shantaram made a deep thump on the table and replied as loud as a siren,” To hell with your hero plans.”

Radha tried to intervene and calm the father. But, to all in vain.

Viju, “Dad! I always had the dreams. Didn’t you ask me to pursue my dreams? What went wrong now?”

Shantaram,”Viju! You were a child then? Why don’t you come out of your shell? You are 25 now. You have responsibilities to take over. Your mother has been so ill. Did you even bother to get her a check up?”

Radha tried to take defense, “I am fine, I am fine! Please, let’s get away with this.”

Viju, “Dad…..!”

 Shantaram interrupted,” By the way, heard that you are going around with some girl? Look at you! Look at you! Huh!”

 Viju,” Dad! Can we stop talking about her…Please!”

 Shantaram,” I have no clue whose life are you ruining? God should help her rather.”

 Viju,”Dad! Let’s shut this topic. NOW!”

 Shantaram left the room leaving Viju in commotion of emotions. Radha on the other hand was left in deep thoughts on the last section of conversation.


Just when Radha was cleaning the front garden, Shyamal made a humble entry. He greeted Viju’s mother and touched her feet.

“Where is he aunty? Do not call him. Would you mind if I give him a surprise entry in his room. ” Shyamal.

Radha, “Yes beta. Why are you asking even? He hardly goes anywhere except those classes for one hour or so. It will be refreshing for him.

Shyamal, “He doesn’t go anywhere. Is it? Let me get inside.”

Shyamal walked through the staircase with a gait of a cat. Very quietly, he pushed the door of Viju’s room.

The ever Internet absorbed Viju was sitting on chair. His voluptuous body almost covered the PC he was facing. Shyamal made a close and quiet entry and peeped from behind.

Facebook login: Swati.aggarwal@yahoo.co.in.


Search : Viju

Viju’s wall:

Swati Aggarwal>Viju

“Hi Viju!”

Mr. Pintu Charan

batuks-young-priests-enjoy-themselves-as-they-190550Mr. Pintu Charan wears a fancy watch

Mr. Pintu Charan loves to watch films

Mr. Pintu Charan dances so neat and preen

Seeing him, boys turn blue and green

Mr. Pintu Charan sings while he walks

Rhythm e’er and he always rocks!

Mr. Pintu Charan imitates the Bacchan

There he goes so animated and oh boy!

Look at his expression

Mr. Pintu Charan combs fake in the mirror

Makes faces till his cheeks sear

Mr. Pintu Charan flip flops sunglasses like Rajnikant

There comes the warden and oh! yeah! wait for his rant

Mr. Pintu Charan sees his kin in pictures

He remembers how he would eat sweet curd

Mr. Pintu Charan counts days in the calender like a nerd

Mr. Pintu Charan understands his warden’s every word

He will go back to his hamlet

To where is a mango tree, where there is a pond

To where Mr Pintu Charan will be Pintu alone

He will go high and low, he will play with the pebble and stone

Mr. Pintu Charan will sleep on his mother’s lap

Mr. Pintu Charan will be back again

And again, he will not cry and will not scowl


Mr. Pintu Charan is a Batuk!





Image courtesy – Internet

Why content writing should be a contract based job?

By now, a lot of writers have had good number of job switches. No regrets though! Each job has conferred the writers with lessons worth life. But, the frequency of job switches has given enough fodder to our critics. Jumps in jobs take place due to multifarious reasons. This blog of mine concentrates on the jobs related to SEO based content writing. I strongly advocate that this particular job should be contract based.


Writing is a consistent process of evolution. One learns and reflects the same in his work. As one keeps learning, he understands the core aspects of writing and becomes mature with the passing time. SEO in this regard is an utter fail in disguise for aspiring writers. But then if a job is what your prime criteria, then getting started with it is fine. Search Engine Optimization or SEO is a methodology which helps businesses rank high at the major search engines such as Google, Yahoo! And others. This online revolution has given a huge limelight to the small and middle scale entrepreneurs as they are able to make it big on an international platform. A lot of small and medium level organizations are able to spread their work across the globe. How they are doing it? SEO companies are assisting them at shoe string budgets. This is where SEO companies in India come into the picture.


A lot of UK and US based companies are outsourcing their SEO projects to India. This outsourcing has brought meteoric rise in the Indian job market. At a point when writing meant Times of India or The Caravan, today writing has come to SEO content writing phase. A flood of SEO companies have opened up in the country to an extent that you can find them in one room set or even mushrooming at homes. Offering at budgets which are highly cost effective for west, Indian SEO companies have gone berserk in bagging the projects. And with this, comes a wind of content writing jobs. Over the years, a lot of people have started their careers with SEO content writing. Many have attained success and have learned things in abundance. I am one of them who discerned and embraced each lesson.


I must mention that the content writing jobs are highly uncertain. Considering that mediocre level organizations approach India for outsourcing, their ambitions are quite short lived. So are the projects. As a result, the moment the companies manage to achieve ranks at Google, they do not wish to continue the SEO project anymore. They do not look forward to invest anymore as the ranking has been accomplished already. This leaves the writers and also the SEO executives with lesser projects to work upon. Consequently, the writers are often shown the door due to lack of projects.


On that note, I suggest that SEO based content writing job should be a contract based. The contract period can be for six months or eight. This will help the writers in realizing when they can look for further opportunities. Knowing that the probability of the SEO projects is less, writers can easily participate in interviews. It is a highly pressurized job which calls for writing for projects in a marginal time. On top of that, writing rich and qualitative content is a challenge. I know a lot of writers who were left in lurch the moment their projects paused. They were asked to leave in no time. This leads to switching jobs in sizable short time periods. This scenario also causes negative impression on future employers. I believe that writers doing a job like this should not only be respected for their contribution and but also justified with proper timing. I Hope, I made my point.