By now, a lot of writers have had good number of job switches. No regrets though! Each job has conferred the writers with lessons worth life. But, the frequency of job switches has given enough fodder to our critics. Jumps in jobs take place due to multifarious reasons. This blog of mine concentrates on the jobs related to SEO based content writing. I strongly advocate that this particular job should be contract based.
Writing is a consistent process of evolution. One learns and reflects the same in his work. As one keeps learning, he understands the core aspects of writing and becomes mature with the passing time. SEO in this regard is an utter fail in disguise for aspiring writers. But then if a job is what your prime criteria, then getting started with it is fine. Search Engine Optimization or SEO is a methodology which helps businesses rank high at the major search engines such as Google, Yahoo! And others. This online revolution has given a huge limelight to the small and middle scale entrepreneurs as they are able to make it big on an international platform. A lot of small and medium level organizations are able to spread their work across the globe. How they are doing it? SEO companies are assisting them at shoe string budgets. This is where SEO companies in India come into the picture.
A lot of UK and US based companies are outsourcing their SEO projects to India. This outsourcing has brought meteoric rise in the Indian job market. At a point when writing meant Times of India or The Caravan, today writing has come to SEO content writing phase. A flood of SEO companies have opened up in the country to an extent that you can find them in one room set or even mushrooming at homes. Offering at budgets which are highly cost effective for west, Indian SEO companies have gone berserk in bagging the projects. And with this, comes a wind of content writing jobs. Over the years, a lot of people have started their careers with SEO content writing. Many have attained success and have learned things in abundance. I am one of them who discerned and embraced each lesson.
I must mention that the content writing jobs are highly uncertain. Considering that mediocre level organizations approach India for outsourcing, their ambitions are quite short lived. So are the projects. As a result, the moment the companies manage to achieve ranks at Google, they do not wish to continue the SEO project anymore. They do not look forward to invest anymore as the ranking has been accomplished already. This leaves the writers and also the SEO executives with lesser projects to work upon. Consequently, the writers are often shown the door due to lack of projects.
On that note, I suggest that SEO based content writing job should be a contract based. The contract period can be for six months or eight. This will help the writers in realizing when they can look for further opportunities. Knowing that the probability of the SEO projects is less, writers can easily participate in interviews. It is a highly pressurized job which calls for writing for projects in a marginal time. On top of that, writing rich and qualitative content is a challenge. I know a lot of writers who were left in lurch the moment their projects paused. They were asked to leave in no time. This leads to switching jobs in sizable short time periods. This scenario also causes negative impression on future employers. I believe that writers doing a job like this should not only be respected for their contribution and but also justified with proper timing. I Hope, I made my point.