Writing is an art and calls for appreciation in all forms. With the effect of dot com burst and content revolution, somehow the value of writing has faded. Business minds want to capitalize on the talent and peddle it to the global gates. But my blog is targeted to another topic.
With coming of Search Engine Optimization and other online marketing ventures, the significance of writers has escalated to a higher magnitude. Almost every other SEO company looks for a writer. These writers who write keyword based content research and write about a product. The job is majorly referred as content writing. But why is the name like that? Why are we so reluctant in calling content writers as business writers?
I fail to fathom the logic of identifying a writer not as a business but content one. ‘Content’ writers do not write stories. They write business, they do business and they speak business through pen. When it comes to online, writers pen down in multifaceted ways, to name a few:
- Marketing collaterals – flyers, brochures etc.
- SEO content
- Social media content
- Product descriptions
- Website content
- Case studies
- Sales proposal
The above are certain ways how writing activities are pursued. Almost all types of industries are optimizing on writers such as Information technology, telecom, Banking, Medical, Insurance etc. Each time, a writer develops a piece of content, it is mostly meant for a business purpose. They why not call them business writers? For what glory do we call them content writers?
Writing calls for extensive research and development and does not give birth to content overnight. It equally asks for a business bent of mind so that the writers understand the purpose of writing a piece. It’s high time, writers in the industry are given their due acknowledgment.