A sneak peak into the world of perfumes

ultra limited
Pic courtesy – Google

“He didn’t smell great, hence rejected.” Said Simran when she was shortlisting executives for marketing in her company.

You can know a lot about someone’s personality by the way he or she wears a perfume. And something very terrible if they aren’t wearing at all! Since thousands of years, humans have worked hard to extract beautiful fragrances from flora and fauna and different kinds of other ingredients. Extraction is just not one aspect in the making, but the best perfumes also call for research on human behavior, demographics, cultures and a lot more.

Over the years, people have been investing largely in the beauty and wellness for themselves. Perfumes to be particular stand as a top priority in the list. As per a study, the global market for fragrances in 2016 was estimated to be USD 40.1 billion. This statistic tells us about the usage level among people and the significance. Companies engaged in making fragrances, perfumes and scents are working hard every day to bring something new to the consumers.

Not only on international grounds but also, within India, there is a huge demand for fragrances, essential oils, and perfumes. The growth of perfume industry has been steady in the last five years. A huge importance is growing towards self-grooming and personality development that drives people to buy perfumes. Currently, the Indian perfume industry is estimated at Rs. 2000 crores and it has been estimated that it will grow Rs 3000 crores in coming 5 years.

Among various industry leaders, Ultra International Limited is widely known in the perfume industry (across the globe). Strategically located in New Delhi, the company is extensively engaged in making and selling fine fragrances and many other kinds for:

  1. Air Care
  2. Personal Care
  3. House Hold
  4. Oral Care
  5. Aromatherapy


Pic courtesy – Google

Being a leader in the industry since 1929, the company is a name to reckon with in India and overseas. It owns a massive plant in Sahibabad in Ghaziabad and it is taken care by highly experienced scientists, fragrance experts, and several highly skilled human resource.Talking to Mr. Parsenjit Majumdar, Director, Marketing, Ultra, he shares, “We believe in following rightful methods of extraction in a hygienic environment. Our seasoned team knows how to systemically exploit aromatic plants in our advanced labs. Efforts like these have high possibilities to enhance the usage of plants and resultantly escalate the economy.”

The team takes ardent care in areas like raw material aggregation, environment, storage and other parameters. Right from agro-climatic condition to hygiene and safety measures, every detail is kept in mind. In a country that is humid, and has a working class as a majority, perfumes are a blessing in disguise for many. Companies like Ultra are tirelessly working towards bringing new fragrances to people and make them feel confident about themselves.

Want to know more about Ultra International Limited, check out their website – http://www.ultrainternational.com/

Reference: http://bit.ly/2ojky71



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